A customer complaint is “an expression of dissatisfaction on a consumer’s behalf to a responsible party”. It can be explained in a positive manner as a report from a consumer providing documentation related to the problem with a service or product. Actually, few modern business consultants urge businesses to see complaints of customer as a gift. The Consumer complaints are basically informal complaints that address directly to a company or public service provider and majority of customers manage to sort out problems with services and products this way, however it needs persistence sometimes. So the consumer complaints should be considered as a feedback by the companies that further helps in enhancing the quality of their products and protects them from bad word of mouth.

But Consumer is the King. Hence even the legislations are after the Consumer by favoring them against the traders/merchants. Those groups are being villanized.

 

SS-EQUITY (Consumer) in a different track in settling consumer disputes

SS-EQUITY (Consumer) brings a conciliation between the consumers and merchants. Both may receive their deserved shares. The settlement ultimately brings the merchants retains their goodwill and reputation while the consumer realize his deserved and desired choices.

TSS-Equity (Consumer) facilitates companies to communicate with their customers, negotiate directly and resolve issues in minutes. The process is automated and equipped with all sorts of technical and if required human intervention enabling negotiation between consumers and retailers or merchants. If the negotiation goes unsuccessful, they can seek the assistance of third party professional facilitator to review the complaint and give a fair decision.

 

Commitment

SS-Equity (Consumer) connects consumers and retailers, and allows a smoother negotiation in order to solve any issues in a quick and efficient way. The different attitude is that SS-Equity (Consumer) saves the reputation of the retailers/merchants while retaining the supremacy of the consumers.

 

Features

SS-Equity (Consumer) is very easy and spontaneous to use.

The settlement process can be synchronous or asynchronous as according to the convenience of the parties.

Repeated e-Negotiation till a resolution is found

Assistance of Dampened Pendulum Arbitrator (software inbuilt) can be sought, whose subsequent decision in respect of disputes would be final.

An automatic Agreement would be generated on settlement.